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BLOG POSTS
More in-depth thoughts on my YouTube video's:
YOUTUBE
@rebootmylifesiemreap
ABOUT...
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Ben is a British entrepreneur and content creator based in Siem Reap, Cambodia. He began his career in finance before pivoting into sales and marketing, where he found his true passion—building brands and connecting products to people across cultures. Over the years, Ben has lived and worked across the globe, developing a hands-on, grassroots approach to business. Whether launching new market operations or helping brands scale across borders, he has always focused on long-term, sustainable growth.
Formerly based in Bangkok as a Senior Vice President overseeing the APAC region for a US Nasdaq-listed consumer tech company, Ben has led business development across Japan, India, Taiwan, China, and throughout Southeast Asia. In addition to his corporate career, he founded his own consumer brand, which he successfully exited in 2018. That exit allowed him to step away from the corporate treadmill and focus on more independent, meaningful work. Today, he runs a brand agency helping Western consumer brands expand into Asia through licensing, retail strategy, and regional distribution—bridging the gap between cultural nuance and commercial opportunity across markets like Thailand, Singapore, Vietnam, and Malaysia.
Ben also runs a YouTube channel—Reboot My Life | Siem Reap—which he started to offer a more honest and grounded take on expat life. Frustrated by the flood of clickbait vloggers and shallow content, he created the channel as a space for deeper reflection on culture, identity, growth, and the reality of life abroad. His videos explore everything from dating and emotional stagnation to cultural misunderstanding and the subtle influence of the West on Asia. With a tone that is thoughtful, personal, and culturally sensitive, his content speaks to expats and locals who are tired of surface-level stories.
While business remains his core focus, content creation has become a fun and meaningful creative outlet. Ben is still learning the ropes of video production and storytelling—but for him, that’s part of the joy. The channel isn’t about perfection—it’s about perspective. And with each video, he hopes to get a little better at telling the kind of stories that actually matter.
Ben’s always open to a chat—whether you're thinking about making the move to Cambodia, curious about what life here is really like, or want to talk business, branding, or building something from the ground up in Asia. He knows how daunting it can be to start fresh in a new place, and how valuable it is to connect with someone who’s been through the ups and downs. Whether you’re an aspiring expat, a brand looking to enter the region, or just someone navigating your own reboot, feel free to reach out. He may not have all the answers, but he’s always happy to share what he’s learned along the way.
